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Do you own an online business? And do you want your business to grow? How would you feel if thousands of people get to know about your services? If your answer is “yes”, “yes” and “Great” then stay with us. Because in this article you will get to know how you can advertise your products on the internet.
Also, we will tell you how you can use Bing Ads to grow your business. And you will learn about free Bing Ads credit. So, this article will help you understand how online advertising will help your business. Also, you will understand how you can reach to your potential customers. As a result, your sales will increase. So, if you want to learn about how Bing Ads work then stay with “Free Bing Ads Credit.”
Effects of advertisements on your business
Advertisements has been proven one of the most effective ways of reaching to the customers. Let me explain this to you. If you own a business, you are either selling products or, you are selling service.
And in return the buyer will pay you money for your products or your service. But in both case, you need buyers to pay you the money for the job. So, how will you get buyers. They are not going to come to you on their own. Hence, you need people to know about your products/ services. That means you need to tell people about your business. And that is where advertisement helps you.
Advertising your product will let people know about your business. Hence, if they are interested in buying your product, you get buyers. In short, you earn money. Let me give you some information how advertisements can play a vital role for your business. A study was done on 5000 different small business around the world.
And the study shows that in the year 2013, the direct mail advertisement helped companies gain more customers. The direct mail advertisement attract the customers. The study showed that 65% of the consumers bought their products as a result of direct mail advertisements.
This was found by direct mail association (also known as DMA). Even they found that the average success rate of E-mail marketing is 0.12 percent. It may look like a small number. It can cause enough change in the sales of your company. Another report of Ad age showed that the cost per lead of telephone marketing is $190.49. Now I think you understand the importance and effect of advertising for your company.
Different ways of advertising your product
On the previous part of the article, we talked about the importance of advertisements for your company. But now the real question what are the best ways of advertising your products. Because you can not spend a lot of money on the advertisements.
So, you need to be careful when you are selecting the way of advertising your product. You need to choose a way of advertising where you can reach to maximum customers spending the minimum money. In this part of the article, we are going to talk about the best ways of advertising your products.
There are many ways of advertising your products. For example, you can post your advertisement on a billboard beside a highway. Hence, whoever drive on that highway will know about your products and services. Even you can publish an advertisement on newspapers. As a result, whoever read that newspaper will know about the product.
Also, you can TV commercial advertisements. But are those the best ways of advertising your products? Now the answer depends on some facts. Firstly, do you own a large business with thousands of dollar revenue per month? If the answer is no, then those maybe aren’t the best ways of advertising your products. Because, advertising your products on a billboard, or on a newspaper is a costly way of advertising. If you own a small business, in some cases those advertisement methods may cost you a fortune.
So, if you want a decent way of advertisement where you can reach more people spending less money. Then you should try digital marketing techniques.
Best ways of advertising
Obviously posting an advertisement on a newspaper is one of the most effective way of reaching to your customers. Also, adverting your products on a huge billboard beside a highway will gain you more customers. But if your business is not that big to bare the cost of advertising then there are many other ways that you can use to get more customers.
And don’t forget we live in a modern world. Nowadays people spend most of our free time on the internet. Hence, reaching to your customers via internet is easier and more effective.
For example, you can run an E-mail marketing campaign. Also, you can advertise your products on different social media. And that is called social media marketing. Even you can use Google Ads and Bing Ads to advertise your products on different website. And you can use help of expert digital marketers to search engine optimize your website.
Now, you might ask this will also cost you money. Then why would you choose advertising on the internet instead using the usual ways. The answer is simple. And that is advertising your products on the internet will not cost you as much as the usual ways. Also, if you advertise your products on the internet, you can reach to more potential buyers more easily. Because, the Ads will more likely to appear on a person’s mobile/ computer who needs your products.
Internet works with help of algorithms. And algorithm can understand what a person interested in. So, the algorithm makes your Ads pop up on a screen where the user who were looking for that product.
Reasons to choose online advertising
There are many reasons that will make you understand that advertising your products online will be a great decision. But in this part of the article, we will give you some specific reasons that will change your mind. Firstly, you will get the perfect insight of your Ads. You will know which Ads brings you more leAds. Also, you will know how many impressions an ad got. In short, advertising a product online gives you tons of insight that you can use to become more awesome marketer. And you can use that data to target your audience.
Speaking of targeting here comes the next interesting thing about advertising online. Because, online advertising gives you the chance to target your audience. Hence, if one person knows his customers he can easily target them on the internet. As a result, one gets more engagement on the internet. In short, your Ads appear on someone’s screen in front of the right people at the right time.
Then comes your creativeness. Online marketing gives you the opportunity to be more creative about your Ads. You can make an amazing video commercial ad. And that will help you to engage with your potential buyers.
You are more flexible when you advertise online. It is possible to change your Ads settings with a few clicks. You can retarget your audience. Also, you can make sure can see your Ads and who can’t.
Online marketing is very cost effective. And we are talking about both marketer and the owner of a company. You can hire a digital marketer with your minimum budget. Because there are so many digital marketers on the internet. Hence that’s makes another reason to choose advertising on the internet.
Importance and effectiveness of Bing Ads (Google Ads vs Bing Ads)
When we are talking about advertising on the internet, Bing Ads has to be on in the discussion. If you are familiar with the Ads on the internet you might know about the Google Ads. But the question is, “Is Bing Ads effective as Google Ads?” Well, we will talk about that in this part of the article.
Both, Bing and Google Ads are pay-per-click advertising platforms. The basic concept of both Bing Ads and Google Ads is same. These platforms were designed to reach targeted audiences, increase revenue and drive traffic. But each of them has some very unique features that makes them advantageous. Hence, a marketer can use them in his advantages.
Now if we try to explain the Google Ads we need to explain it in two parts. Firstly, the search network. In this type of Google Ads, marketers create a text ad that appears on the search engine results page ( also known as SERP). Secondly, the display network. In this kind of advertisements, marketer create display Ads. These Ads will appear on different websites on the internet.
On the other hand, Bing is own by Microsoft. And they have three search engines. Those are Bing, Yahoo, AOL. As a result, when you advertise on one of the platforms, your Ads appear on 3 different search engines. Hence, searchers on Bing, yahoo and AOL will see your Ads.
Google dominates the search engine market. So they have more search volume than Bing. As a result, Google has more reach. But Bing is giving a perfect competition.
Bing holds the 34% of the desktop search engine market share.
Bing network has 7.4 billion monthly searches only in the US.
136 million unique persons around the world use Bing as their main search engine.
Benefits of using Bing Ads
As we mentioned earlier Bing networks get around 136 million monthly searches. That means you Ads can reach many people at the same time if you choose Bing Ads. And cherry on top, Bing has 3 search engines. If you choose Bing Ads your Ads will pop up in all three of those search engines. Also there are other benefits of using Bing Ads.
- Unlike Google Ads Bing Ads is expanding quickly. In fact, Google Ads is losing its shares on the market. On the other hand, the Bing Ads is growing at a significant rate.
- As most of the marketer use Google Ads as their primary advertising tools. If you choose to use Bing Ads that means you chose the market with less competition. Because it is not as crowded as Google Ads. As a result, your Ads will end up reaching to more people.
- Bing Ads is cheaper and more effective in many ways. Hence, it is more effective for a small business. Even marketers can use Bing Ads to run advertising campaign when they have shortage on the budget. Users say, it decreases the cost per click by 35%. Even you can use free Bing Ads credit to
- Bing Ads gives you all the insights you need to run an ad campaign. Even it gives you more control over your Ads. Hence, you can target your audience. You can campaign your Ads in different ad groups. Also, it allows you to run your campaign in different time zones. You can specify the age group to show your Ads.
- Bing Ads is more transparent. It shows you which search partners are providing more traffic to your site.
Step by Step Bing Ads set up
We talked about the importance of advertising your products on the internet. Also, we compared Google Ads and Bing Ads for you. But now we will talk about step by step by step Bing Ads set up. And how it can help you grow a business.
You have to go to the Bing Ads website. (https://Ads.microsoft.com/). Then click on the “Sign up now” button. You can find the button on the top right corner of the page. It will be helpful if you have a Microsoft account. But if you don’t have an account it won’t be much problem. Create a Microsoft account. Then follow the steps.
Now you have to fill some important information. Here is the list of information you need to fill:
- Company name
- First name
- Last name
- E-mail address
- Phone Number
- Country your business is located in
- Currency you want to use
- Time zone
After you filled the information you will be asked if you want to use that account to “promote the business.” If you want to use that account to work as an ad agency, then click on the other option. That option will say “Provide services to other businesses as an ad agency.”
Now agree to the terms of service and click on the create account button.
After you followed the previous steps you would have two options now. Import your ad campaign from Google AdWords. That will save time. It will import an existing Ads campaign. The other option is “create a new campaign.” If you choose the second option then you have to create a new campaign from scratch.
To import an existing Google Ads campaign, you have to log into your Google account. Give the mail and password then log in to the account. And that will sync your Google AdWords account with the Bing Ads account.
On the other hand, you can also create a new ad from Bing Ads.
You need to be very careful while choosing keyword for your Ads. Because, it is one of the most important things for you r success. You have to choose the right keyword to target the right audience. It has to be the people who are looking for the products that you supply. Once you select the perfect keyword then you can start your campaign.
Bing Ads keyword planner can be used to find the right keyword for your campaign. You can find the keyword planner at the tool section. You can use keyword planner to find new keywords. Also, you can plan your budget, get insights. That means you will know the trends and the search volume of a keyword.
If you want to learn about potential keyword ideas. Then click on the search for new keywords. You will get to know about the trending keywords for your products. Select a keyword from the list. Make sure that the keyword you choose is the perfect keyword for your product. only then you can target your audience.
It is the final step. Here you will learn how to create your first campaign on the Bing Ads. So now you need to go back from where we started. That means, go to the Bing Ads dashboard. There you will find a “create campaign” button. Click on that button to start your new advertisement campaign.
Now you will be taken to a page where you need to choose the purpose of your campaign. Select the main purpose of your campaign. Then you will see another page. There you will be asked to fill up some information. Fill those accordingly.
Once you are done, click Save. Then you need to put the keywords you want to use for your search ad.
Free Bing Ads credit
The best part of Bing Ads is that you can use free Bing Ads credit to run a campaign for free. Free Bing Ads credit allows you to create an ad campaign on Bing Ads account. And that is for free. There are many types of free Bing Ads credit. For example, you can find $100 free Bing Ads credit. That will allow you to create a ad campaign worth $100 for free.
These free Ads credit varies country to country. If you are a marketer from india, you need to avail free Bing Ads credit that is available for india. On the other hand, if you are an American marketer you need to know about the USA free Bing Ads credit. Hence, you need to find the right credit to use.
You can find those credits across the internet. But there are many trustworthy sites. Try to use free credits from those sites. That will be more effective for you.
Alternatives of Bing Ads.
If you are a marketer you obviously know about the Google ads. Google dominates other search engines. Because billions of people use Google as their primary search engine. One of the main reasons behind that is Google own android.
Hence, all the android users use Google as their main search engine. But Microsoft owns the windows. And billions of people use windows operating system on their computer. Hence, those PC users use Bing as their main search engine.
Bing holds around 34% searches on the internet. It may seem a small number. But 34% of some billions still makes millions of people. Even 75% of the PC users use Bing as primary search engine. All those stat shows Bing is one of the most effective way to advertise your products.
But there are many other ways of advertising. For example, you can use Google AdWords to run an ad campaign. Also, you can run a campaign on Facebook. Advertising on twitter, reddit, and other social media proved effective ways of advertisement. Also, you can run an E-mail marketing campaign. It is another successful way of advertising as you can directly contact your customers via E-mail.
Is Bing ads costly?
Answer: Bing ads is more cost effective than other service providers. And it is more effective for a small business. Even marketers can use Bing Ads to run advertising campaign when they have shortage on the budget. Users say, it decreases the cost per click by 35%.
Is Bing Ads better than Google ads?
Answer: Google ads is one of the best cost-per-click ad service providers. But Bing is also effective. You can use Bing Ads to reach more people spending less money.
Does Bing Ads give insights of an Ad campaign?
Answer: Bing Ads gives you all the insights you need to run an ad campaign. Even it gives you more control over your Ads. Hence, you can target your audience. You can campaign your Ads in different ad groups. Also, it allows you to run your campaign in different time zones. You can specify the age group to show your Ads.
How many people use Bing as their primary search engine?
Answer: 136 million unique persons around the world use Bing as their main search engine.
When you want to reach to your potential customers, advertising is one of the most effective ways. And you can advertise your products in many ways. But advertising on the internet has become the most effective way of reaching to the people.
Even it allows you to target audience for a ad. And Bing ads gives you both insights and flexibility when you run a campaign. You can use those insights to target your audience. Bing ads is not as crowded as google ads.
Hence, advertising your products on bing ads helps you to reach more people. In short, using bing ads would be a right decision for you. Even you can use free bing ads credit to advertise your products for free.