Social distancing of more than 3m, mufflers, regular hand washing with soap or hydroalcoholic gel, curfews, successive confinements – how was it possible to inform oneself, to stay in touch with one’s loved ones, to train to acquire new skills, to work from a distance, to make purchases, or even simply to entertain oneself in the face of this sanitary crisis that had affected the whole world?
Covid-19 demonstrated the world’s love of social networking and Americans were no exception.
All generations admitted to having used social networks more during this period.
According to the British GlobalWebIndex (GWI), dedicated to the uses of social media since the beginning of the health crisis, the Covid-19 pandemic has reinforced the growth of social networks and has changed the behavior of their users.
Let’s take a look at key social media statistics during covid 19.
Going through Facebook, Twitter, Netflix,Youtube, LinkedIn, TikTok we will briefly look at the use that was made of these social media during Covid 19, advertising via media and addiction to these platforms.
We hope these statistics give you an overall picture of how social networks were used during Covid 19 and what they created in the lives of Americans.
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Covid 19 Social Media Statistics – Highlights
- 53.6% of the world’s population uses social media. Average daily usage is 2 hours and 25 minutes.
- Since the beginning of the epidemic, the Harris Poll conducted between the end of March and the beginning of May revealed that between 46% and 51% of American adults were using social media more.
- From May 1 to 3, for example, 51% of total respondents – 60% of 18-34 year olds, 64% of 35-49 year olds and 34% of 65+ year olds – reported increased use of certain social network media platforms.
- Of the social media platforms used during the coronavirus pandemic, Facebook was the most widely used with 78.1% of adults in the United States using the platform in March 2020.
- The second most used platform was Instagram, with 49.5% of U.S. adults using the image-sharing social platform.
With the rise of social distancing, everyone was looking for new ways to connect
On March 11, 2020, the World Health Organization (WHO) declared a 2019 coronavirus (COVID-19) pandemic worldwide.
As a result, all governments adopted, starting in March, health emergency decrees to reduce the risks of exposure of the population to COVID-19, considering that the pandemic constituted a real threat to health.
Exposure to such stress has had an effect on the use that has been made of social media by Americans.
1. More than ¾ of the country’s population used social networks in 2019
In 2019, we had about 199 million Americans who used social media.
2. Studies predicted a peak of 82 minutes per day on social networks in 2020
U.S. social network users were expected to spend an average of 82 minutes per day, a significant upgrade from the previous year’s average of 76 minutes.
3. Social media use increased sharply from the start of the pandemic
According to a survey of social media users in the U.S., 29.7% of respondents used social media an additional 1 to 2 hours per day.
Another 20.5% used social media 30 minutes to 1 hour more than usual per day.
Only 1.6% of users added less than 15 minutes to their usage.
4. Many digital contents on social media have been consumed
80% of Internet users in the United States are consuming more digital content since the coronavirus pandemic, especially videos via YouTube or TikTok.
5. Some social media had gained more users than others
Of the social media platforms used during the coronavirus pandemic, Facebook was the most used with 78.1% in the U.S. using the platform in March 2020.
The second most used platform was Instagram, with 49.5% of U.S. adults using the image-sharing social platform.
6. Photos, Likes, messages, comments
More than 246 million Americans used social networks to post photos, like and comment on other people’s content or send private messages.
7. Only a small number of Americans did not use social media during Covid 19
However, 7.7 percent of responding adults said they do not use social media.
Social networks are a popular method of staying connected with friends and family in the midst of social distancing guidelines during the COVID-19 outbreak in the United States.
Statistics of each social network during the covid19 period
In a March 2020 survey of social media users in the United States, 63% of respondents said that if they were confined to their homes during the coronavirus, they would use Facebook more during that time.
There were 233800000 Facebook users in the United States of America in April 2020, which represented 69.9% of its entire population.
The majority of them were women – 54.1% .
People aged 25-34 years old were the largest group of users ( 63,000,000 ).
The highest difference between men and women was among those aged 65 and over, with women leading the way at 6,200,000.
By January 2021, male and female users aged 25-34 made up the largest group of Facebook users in the United States, each accounting for 12.7% of the social network’s user base.
(kinsta)/(pew research center)
Tiktok growth usage
TikTok experienced a significant increase in popularity during the coronavirus (COVID-19) outbreak in the United States, with a 180% growth among users aged 15 to 25 years after the outbreak of the pandemic and people began to work and study mainly at home including 100 million TikTok users in the United States (monthly) (official statistics).
According to Statista , U.S. TikTok users average 858 minutes per month on the app. This statistic provides information about the monthly engagement of TikTok app users in the United States in March 2020.
If you look at the data from October 2019 to March 2020, you will notice a significant increase in the amount of time the average TikTok user spent on the app. Usage increased from an average of 442.9 minutes per month in October 2019 to 526.1 minutes in November, 561.2 minutes in December, 680 minutes in January 2020, 731.6 minutes in February and 858 minutes in March 2020.
Youtube usage statistics
In a March 2020 survey of social media users in the United States, 64% of respondents said that if they were confined to their homes during the coronavirus, they would use YouTube more during that time.
Linkedin usage statistics covid
LinkedIn is the world’s leading social network for professionals. Members create online resumes, listing their current and previous positions, skills and education.
In the third quarter of 2020, it was found that only 22% of LinkedIn users in the U.S. accessed the platform daily. Overall, 63% of responding LinkedIn users said they used the social network weekly.
Pew Research found that 27% of adults in the United States use LinkedIn.
Using Netflix during covid
By the end of 2020, the number of paid Netflix streaming subscribers stood at 203.66 million – the first time the figure had crossed the 200 million mark.
Netflix paying streaming subscribers , millions Of these, 73.94 million Netflix users were based in the United States and Canada. However, growth in this region has slowed compared to other regions. EMEA has grown rapidly in recent years, from 37.82 million in Q4 2020 to 66.7 million two years later.
Asian Netflix users also more than doubled during this period, reaching 25.49 million in total. Latin America has seen steadier growth, and it wouldn’t be surprising to see the former surpass it in the not too distant future. Netflix users by region, 2018-2020, millions.
Time spent on social media (Statista)
As of March 2020, social media users in the United States were staying online more. According to a survey of U.S. social media users, 29.7 percent of respondents used social media an additional 1 to 2 hours per day. Another 20.5 percent used social media 30 minutes to 1 hour more than usual per day. Only 1.6 percent of users added less than 15 minutes to their usage. The additional social media use was a result of the coronavirus pandemic, which led to the implementation of stay-at-home and social distancing measures in the country.
Of the social media platforms used during the coronavirus pandemic, Facebook was the most widely used with 78.1% of U.S. adults using the platform in March 2020. The second most used platform was Instagram, with 49.5 percent of U.S. adults using the image-sharing social platform. However, 7.7 percent of responding adults said they did not use social media. Social media is a popular method of staying connected with friends and family amidst social distancing guidelines during the COVID-19 outbreak in the United States.