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23 Best Statistics on Online Grocery Shopping During Covid 19

10 Mins read

In online grocery shopping, you enjoy the process of buying necessities online without any hassle. In this Covid-19 when everyone is sitting and working from home than eating out is almost vanished due to limitations. For cooking homemade food all you need is fresh grocery which now you can order in a few clicks. 

In this Covid-19 pandemic, the boom in the online food industry is undeniable across the globe. One of the largest sectors that contributed to this is Online Grocery Shopping. 

The growing E-commerce industry was visible to everyone in the world but the rise in the online shopping of grocery has raised due to Covid-19 as everything was locked down and people were confined to their homes and food is the most important need of a person.

According to our research and source, 48% of the overall population are online grocery shoppers in the US, but they do not buy all their groceries online. The researcher says that this number is going to increase. Also according to our source, on average 70% of people buy at least some grocery online.

According to Google’s president of commerce, Mr Bill Ready stated that “We’re seeing a much larger set of the retail habitat are looking at e-commerce as a top choice and priority, and that has certainly grown high since Covid,” in an interview to Cnn news.

He said “For the past 6 months consumers have highly changed their shopping to online,” adding to that he said shoppers are adopting e-commerce revolutions for example the curbside pickup.

The best part of online grocery shopping is that it’s easy, time-saving and not hectic. Moreover in these Covid-19 pandemics when social distancing is the key to stay safe then you can have no better option than online grocery shopping. Online grocery shopping has enabled almost everyone to order their necessities at home without paying visits to the stores.

Even without Covid-19 limitations grocery shopping was much more favourable to avoid parking issues and waiting for hours in the line.

We will be looking at some of the key facts and figure in today’s article and also the social and economic impact that online grocery shopping has made. The statistics about online grocery shopping during Covid-19 will be astonishing for you.

Without much wait let’s just jump right on the main statistics that highlights some vital effects made by the online shopping industry.


  • According to statistics, 67% of People are not visiting the stores to maintain social distancing 
  • 15.9% of sales transferred online from the stores because of the imposed lockdown
  • Shopping Online via mobile increased by 45% as people are at home and avoiding going out 
  • 63% of people are buying more grocery online as compared to 2019
  • 9% exclusively grocery shopping online and plans to do so even after covid
  • 12.83% of the grocery sector changed as compared to 2019
  • In-store decreased by 50% 
  • online grocery shopping in the US has risen to 10-15%

1. Paying Visits to stores for shopping has decreased by 67% 

According to research conducted by Hubspot People started to minimize travelling from 26.1% to 83.7%, also a reduced rate was seen in dining out which was 13.7% and became 80.5%. Also, 67.5% of people avoided physical shopping in the stores and preferred online grocery shopping.


2.The demand for grains, fresh fruit and vegetables, and frozen foods increased the most

According to a study from the data of e-commerce platforms in Taiwan, the demand for grains, fresh fruits and frozen food increased the most in the covid-19 pandemic. Covid also increased the demand for online food delivery in Taiwan. Study shows sales of grain rose by 13.1%, fruits and vegetable by 9.6% and frozen food by 5.6% during the increasing confirmed cases of Covid.


3.Retailers are moving more towards online shopping websites to get their products sold 

As stated by Hubspot in a graphical representation shows that from 24 march 2020 15.9% of the stores have transferred their business online.

This figure was just 3.1% before 10 march 2020. From 15 March 2020, it continued to spike high from 6.7% to 15.9%. 


4.Shopping Online via mobile increased by 45% as people are at home and avoiding going out

According to the Global Consumer Insight Survey 2020 conducted by PWC 45% of the people preferred shopping via mobile phone. Also, 17% of the people avoided shopping via mobile phone. 


5.People are buying more grocery online as compared to 2019(63%)

According to the PWC survey, 63% of the consumers are buying groceries online. Before Covid-19 the online grocery shoppers were just 9%. Moreover 83% of the consumer plan to do online grocery shopping even after the pandemic ends.


6.Online grocery shopping in the US has risen to 10-15%

According to research conducted by Bain & Company, the research indicates that in the US the rate of online grocery shopping has risen from 3-4% to 10-15%.  


7.The grocery sector changed as compared to 2019(12.83%)

Hubspot research shows the growth rate of sectors in 2020 as compared to 2019. It states that the forecasted growth of the online grocery sector is 12.83%. This is the only sector with a positive growth rate forecast while other sectors have negative percentages. Such as the Electronics rate is -22.94% and the Home rate is -24.95%.


8.Online grocers that can keep customers throughout the pandemic will be able to keep them for future

Online grocers that can keep customers throughout the pandemic will be able to retain those consumers for the future: according to a survey from Bain and Google from 2018 75% of online grocery shoppers or consumers still shopped with their online provider. So, the online grocers who perfectly meet the most consumers’ needs during the Covid-19 pandemic will continue to be leading in their industry after the pandemic ends.


9.In-store shopping decreased by 50%

According to the Consumer Insight Survey by PWC, the rate of physically shopping at stores has decreased by 50%. While 13% continued in-store shopping and 16% increased.


10.Significant change during the COVID‐19 pandemic is the expansion of online grocery deliveries

A very important change in the grocery sector has come from online grocery deliveries. In Canada, before the pandemic, the grocery delivery service sector was at a lower rate as compared to its equivalents in the US and Europe. An increase in the online grocery delivery sector constitutes a good time for the retailers in the food industry to serve a critical community need as well as get remarkable sales and capital from consumers.


11.Frozen Food sales go up by 21%

“The frozen food in the supermarket aisle has been a driving force for the growth of retailers since 2016 with an acceleration that was ahead of most other departments,” said AFFI President and CEO Alison Bodor. “Frozen foods in this pandemic are the powerhouse ringing in $65.1 billion in retail sales in 2020, a 21% increase compared to a year ago.”


12.The people started shopping from online retailers (21%)

21% of the people started shopping from online retailers since the coronavirus outbreak. While 26% of the people usually shop from online retailers. While 57% do not shop from online retailers.


13.The Americans used to shop online for groceries once a month (11%)

According to a recent survey by Gallup 11% of American shops groceries online after the coronavirus outbreak. This figure was just 9% according to their previous survey in 2017. 


14.By 2024 the 55% of the US consumer will adopt the online grocery shopping

According to the Insider Intelligence Projects as the Coronavirus continues for a few more months then 55% of the US consumer will adopt online grocery shopping by 2024. His figure could rise to 66% if the spread of the virus continues and if the vaccination delays.


15.US e-commerce sales will increase 18% to $710 billion this year

US e-commerce sales will increase 18% to $710 billion this year, research firm eMarketer estimated in June. Global sales will nearly match that pace of expansion, rising 16.5% to $3.9 trillion.

There are some facts and figures that say that consumers won’t go back to their old shopping ways. A research paper from McKinsey earlier this year said trends in China suggest that between three and six percentage points of market share gained by online channels will be “sticky.”

The longer the pandemic drags on, the more likely that consumers stick to their new habits. Companies are racing to adapt.


16.Over the last 30 days of May 2020, 40 million people shopped for groceries online 

According to The Brick Meet Click survey 40 million shopped online for groceries making sales of 39.5 million in march 2020 while produced 62.5 million online orders in April 2020 which was 46.9 million in March. 

(the spoon)

17. Buy Food online (18% )

According to the statistics published by Statista, 18% of people buy food online for home delivery. And 18% also buy online food for curbside pickup.


18.Online food shopping and delivery sales have spiked, especially among groups of consumers that were previously underrepresented in the online grocery industry.

According to the GlobalWebIndex study about the consumers of Urban, Suburban and Rural areas in the first hey became and second quarter of the year 2020 have shopped online for a grocery item. The Urban consumers were 36% in the first quarter while in the second quarter they became 37%. 

A significant change has come in the suburban and rural areas after the covid-19 pandemic. The Suburban moved to 34% from 30% and rural consumers were 26% to 30%.

Consumers in the second quarter of 2020 are very much conscious about the brand, quality, and price: 63% of the consumers are those who research products online before buying, 56% are those who use coupons or avail discounts, and 52% find the best deals.  


19. 3 in 10 internet users now say they’ve ordered groceries online in the past month

The death rates in the U.S, Argentina and Colombia, are higher as compared to the world. 3 in 10 internet users now say they’ve ordered groceries online in the past month. However, there are other factors as well of growth in online grocery sales apart from COVID-19. 

For example, the conditions in Europe have different impacts across the country. The UK has experienced the greatest percentage growth of online grocery shoppers in the region, and now 3 in 10 consumers have shopped online grocery in the past month.

The portion of online grocery shoppers in Italy and France, where coronavirus cases were among the highest in the world earlier this year, also rose by almost 20% in a single quarter.


20.US consumers said buying groceries online was time savings (59%).

 According to a recent survey. When 8,000 U.S grocery shoppers were asked from PowerReviews, 73% of respondents had purchased grocery items online within the most recent three months of being surveyed. This compares to a 17% response when PowerReviews asked the same question in a 2017 survey.

The most popular reason respondents gave for buying groceries online was time savings (59%). Other top reasons for online grocery shopping include personal safety (49%) avoiding impulse purchases (31%), ease of comparing products and prices (24%), ease of access to product information including reviews (22%), and difficulty getting to a grocery store (20%).   

(Chain storage)

21.Amazon facing difficulty to meet customer grocery order demand

According to the source among the burst of online grocery shopping demand, Amazon is putting customers on wait-lists across the country and also has reduced the store hours in several Whole Food Stores. Stephenie Landry the Vice President for grocery at Amazon said that it is becoming harder to deliver online grocery in certain time slots as the demand due to pandemic has increased by an average 60% increase in order capacity.


22.At least two-third of sales growth in the grocery delivery orders of Instacart, Amazon, and Walmart grocery delivery 

According to a report published by Deutsche Band last yeast it stated, “Up to 3% of the overall food retail market share grocery shopping had been shifting to online but it was happening slowly.”

As the Covid-19 pandemic began, delivery orders increased as millions of Americans had to stay at home. During the week of March 2, Instacart, Amazon, and Walmart have seen a sales growth in grocery delivery, At an average of two-thirds sale growth as compared to the year before, and even before cities had “Stay at home” official orders.

According to Earnest Research. Instacart is an online platform that works with more than 25,000 local grocery stores in North America and said that their delivery orders have reached 150 per cent in current weeks.

As a result of this, customers in New York City are waiting days to get deliveries for orders that usually took a few hours to be delivered before the crisis.


23. People will stick to online grocery shopping even after covid

“People will be shopping for groceries online even when the situation of this crisis will change”. The CEO of Whole Food Mr John Mackey told the Wall Street Journal on 11 September 2020.


24.UK people will continue shopping online for food after the pandemic (6.6%)

Consumers in the UK were asked that if once the pandemic ends, will they shop online for food then 6.6% said they will continue shopping online and will do it even more often.

32.8% of the respondents said they will do online shopping but not very often. 42.6% of respondents said they will shop the same as in the pandemic while 18% were intended to stop shopping online for food.



Grocery stores are one of the main economic sectors in the world. But this thing was not realised before the Covid-19 pandemic that how important grocery is. After the start of Covid-19, the stores were obliged to give their customers a safe environment and in this world of the internet, the safest way to provide was online grocery shopping.

Making the online presence of the stores was the first steps towards the safety of their customers and making things convenient for the customers and the business as well. Stores were slowly building up their online ordering and delivering capabilities but as the crisis hit the demand for online ordering was burst like a boom. 

Another important thing that brought a boost in grocery sales as people were stocking up due to uncertain conditions.

As per the statistics, this trend of online grocery shopping has captured the market and will continue to grow more. And this is the time for the stores to connect and interest in more new and exciting ways.


Which is the best website for online grocery shopping?

If you are searching for online platforms where you can shop for your groceries then have a look at the list below:

  1. AmazonFresh
  2. Thrive MArket
  3. Instacart
  4. WallMart
  5. Costco
  6. Shipt

These are a few online grocery shopping websites. Apart from these,    there are other websites and platforms available for online shopping.

What is the best thing about online grocery shopping?

The very first thing that people really love is that it is easy, for individuals having tough schedules online grocery shopping is relaxing and simple for them. Other advantages of online grocery shopping are  buying a number of different items in a few seconds and no more wandering in the stores. Moreover it is the safest way to shop for groceries in the pandemic.

What groceries items should I order most during the Covid-19?

As people were more concerned about their health during the pandemic so the most ordered food items were grains, nuts, fruits and vegetables. While the demand for frozen fruit has also increased to a huge extent.

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