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23 Powerful Statistics on Small Business Impact During Covid 19 You Need to Know

14 Mins read

Did you know small businesses are among the most affected sectors by covid-19 and the least financially stable? This is not only in the United States but also around the globe. A prolonged crisis can continue affecting the businesses disproportionately, hence many may be susceptible to permanent closure.

Indeed, small businesses have not encountered something like this before. The present economic condition is described as the great recession which was in the late 2000s. Changes in demand due to the virus coupled with social distancing regulations are anticipated to shutter several enterprises. 

According to the National Bureau of Economic Research, the number of active business proprietors in the US dropped by 22% In 2020 between February-April. On record, the decline in business owners was the greatest, and lots of losses were experienced almost across every industry. This is also for the incorporated businesses.

With the largest drop in the number of effective businesses, the supply chain was impacted due to this and in return, this also influenced global trade. Studies have illustrated how the impact of the pandemic on the employees and the small business has transformed the all-around business strategies. Those struggling with monetary imbalance.

Are you ready to learn more about the small business statistics during covid 19 and their impact on the economy? This post will take you through detailed information to give you a clear picture of how different industries are fairing. So, stay tuned!

Small Businesses’ Facts and Figures

  • Businesses owned by the African-Americans were hit harder since the onset of the coronavirus pandemic.
  • In every 1 out of 5 businesses, the waiting period before recovery from the impact of the virus is perceived to be one year.
  • In every 1 out of 5 businesses, the waiting period before recovery from the impact of the virus is perceived to be one year.
  • The loss of millions of active business owners from 2020 was the largest drop recorded from February to April.
  • Proper communication with the existing clients and maintaining current consumer connections are vital in building trust.
  • The sale of luxury watches is reflecting resilience as the worldwide pandemic goes on to rage, U.S. recorded a 2.4 percent drop.
  • There is a booming sale of furniture amid the pandemic due to many people working from their homes.
  • The crisis has revived the sale of computers as both students and online workers need them.
  • Tech deals are doubling with zoom among the major companies leading in sales, while some got a 100% revenue rise
  • American dealers retailed 114 percent extra gift cards in 2020.

1. 25%-36% of small businesses may shut down permanently before reckoning about the intervention

The closures may arise since the enterprises are in the most affected industries by the consumer behavior changes. Though many American businesses expected to resume normal operations within the first six months. Moreover, others may close up because they were at a financial risk before the start of coronavirus.

The businesses accounted for close to half of the private sector jobs before the pandemic. Extensive exits caused economic deterioration and continued unemployment compared to temporary closures. Thus, understanding those that may close down completely can enable policymakers and business leaders to formulate interventions.

A study indicates 26 % of businesses with less than 250 workers are experiencing an unexpected risk category that entirely employs close to 27.5 million citizens. From another research conducted recently, it is notable that every customer behavior has been changed by covid. Firms need to adjust to massive shifts in how people access their information, where and what they purchase, and the way they experience shopping.

Therefore the enterprises will be insured in a short period, ensuring they take part in the recovery and placing many on a resilient path for the coming years.

 (Mckinsey; Census; Brookings)

2.Businesses owned by the African-Americans were hit harder since the onset of the coronavirus

Companies owned by the Blacks got affected because of weaker links to banks, limited access to a key federal aid program, and geography. This is in regards to the Federal Reserve Bank of New York report which was published in August 2020. From February to April, the number of business owners decreased from 1.1 million to 640k respectively. 

It was a decline of 440k African-American business proprietors and thus an alarming manifestation of less than 50 percent of the prior level. While there was a one-sided rebound, those who were vigorously working were less in May than in February last year. This is the widest drop for a major ethnic or perhaps a racial group.

There may be extended negative effects on wealth and savings as a result of many things the industries went through. lost earnings from having the owners not operating in April, some not running in May, and less than twenty percent not working in June. Still, the whites’ businesses also struggled with a drop within the same months as the blacks. 

The effect was large to the owners though less when compared to African-American firms.


3.In every 1 out of 5 businesses, the waiting period before a comeback from the impact of the virus is perceived to be one year.

Even with this, a quarter of the small and medium-sized enterprises expect to recover within 3 to 6 months. The companies with extra workers speculate a longer return period.  Nearly less than 25 percent of corporations with more than fifty staff anticipate the recovery may take not less than 6months to one year.

It may take some time before completely comprehending the economic wreck of covid. Though what’s frustrating is small businesses are dealing with existential risk. Those with less than 500 workers account for less than 50 percent of the American jobs and so is the GDP. 

Even though these smaller companies are important to the U.S. economy, they are always financially unstable. Having little reserves to cushion even a slight monetary shock or less cash at hand. In an attempt to curb the upheavals due to coronavirus, companies have shut temporarily. 

Many have little or no revenue, and ongoing expenses, hence face the possibility of never reopening.


4.The loss of millions of active business owners from 2020 was the largest drop recorded from February to April

In the past twenty years, there has been quite a smooth pattern with a little upward movement in the number of effective business holders in America. In April 2020 there was an evident dramatic plunge in the number of active firm owners. There was also a partial and continuing recovery in May and June respectively.

In March there was only a slight drop in the holders due to the restricted effect from stay-at-home regulations. The numbers fell more in February and April. In May there was somewhat a bounce.

The losses from early 2020 continue to be high. But still, the recovery implies not every loss of the active owners in April last year was an enduring closure. June sustained a pick-up with the industry’s action being down from February.


5.Proper communication with the existing clients and maintaining current consumer connection is vital in building trust

It is formal for dominant experts to direct their resources on achieving modern business. Yet, new programs cannot often mean new clients. Creating and upholding strong bonds with your existing buyers can get you ready for repetitive business. 

In case the consumers do not return, they may refer you to their friends. Small enterprise owners can consider leveraging their social media channels and websites. This is to express any transformations in business undertakings like adjusting shopping hours. 

For usual clients or those accounting for substantial revenue, you can contact them to check up on them and keep the rapport. Although there is an economic fact required to retain revenue and sales, do not get blinded. 

This pandemic is an opportunity to heighten shoppers’ connections. Ensure you help them deal with their human necessities. This is as much as their enterprise required when logical.


6.The sale of a luxury watch is reflecting resilience as the worldwide pandemic goes on to storm

The demand for high-value watches is going on with maintaining the pace regardless of being very new or already used. The U.S. is the second market for the Swiss watch after China. A drop in the United States alleviated to 2.4 percent in December. 

The earnings in the watches and jewelry category amount to 69063 million U.S dollars in 2021. This market is foreseen to rise by 1.92 percent yearly. In 2021, revenues of 207.45 US. dollars per individual are to be generated In regards to cumulative population numbers.

In 2020, there were various areas of the luxury watch industry that emerged well despite the tough setting. Globally, watch lovers switched to eCommerce platforms to explore and acquire watches. The auction rooms adapted to the restrictions of holding public sales by boosting the number of online deals while maintaining live auctions virtually. 

In America, numerous conventional dealers utilized technology to contact their buyers while establishing safer grounds for in-store shopping. These stores are registering robust watch sales at the high end for most brands. 

(Forbes; Statista)

7.Furniture sales during covid 19: Booming sale of products amid the pandemic

The furniture enterprise is flourishing, this is propelled by house sales and vast hops in the work from home tasks. This is making it an unpredictable sharp spot and on the contrary weakening the commercial sector. Last month, Americans spent more than 10 billion dollars at furniture and house furnishing shops, this is an increase from the earlier year.

Monthly exchanges in the sector have risen more than 100% since April. The all-around retail sales have accumulated by 34%. A study carried out late last year in the U.S. indicates much. 

Close to half of the Generation x respondents and 58% of the millennials were likely to buy home furnishings online. This is compared with the time before the pandemic. In disparity, 37 % of infant boomers would probably acquire furniture online.

This year, bedding and furniture sales were figured to achieve the U.S. $119.8 billion. Furniture dealers can get more sales during COVID-19 by boosting their social media presence, display items in 3D, and provide AR.

(Statista; Washington Post)

8.Computer sales during covid; Has the pandemic revived the sale of PCs?

There are many employees and learners forced to stay at home owing to the coronavirus pandemic. In six years, the sales of personal PCs rose to their highest point. The sale of desktops and laptops surpassed 302 million last year.

PCs have emerged as an important gadget as clients, comprising youngsters, are depending on them. It can be for socializing, school, work, and getting entertained in the comfort of their residences. An exclusive look at PC shipments in 2020 forecasts shows 248 million units were to be shipped. 

This is a drop of 7 percent. It has been attributed in part to the virus which is expected to influence the shipment. Also, the production of tech items.

Apple was fourth in the list while U.S. Sellers Dell and HP were second after a Chinese tech giant Lenovo led the market. The sales boom helped increase the businesses’ stock prices.

(Businesswire; Statista)

9.Tech sales during covid 19: Is there a doubling of the sales?

Tech firms were among the first to restrict travel to China, they sent employees home and canceled major live events. Enterprises with much exposure to China, have been conscious of how the danger was soon coming to the U.S. For instance, Apple.

In a prosperous year, some state’s software and digital marketing corporations powered through the crisis with intense improvement. Their industry is now more than twice as enormous as it was before the inception of covid. The economic results are presently in for 2020.

This is proceeding revenue reports from zoom, the video chat firm, and Snowflake, the cloud database dealer. These were two of the greatest victors last year, as the current society of remote work spun their prominent commodities. Mostly into fundamental services for a rising number of small and large establishments.

Among the traded tech companies prized at 5 billion dollars or even more, some reported revenue expansion of at least 100 percent. Some report on a typical schedule year, while other firms are on fiscal years.


10.Gift card sales during covid: American dealers sold 114 percent extra gift cards in 2020

More sales were made in the third quarter of the year and it was higher than those for the Q3 in 2019. Americans were ready to buy more cards than ever before. With gift-card spending in December, 2020 predicted to rise more than the previous year.

More than 50 percent of the American buyers said they’d purchase more cards than in the past years. They had plans to buy an average of ten cards and this is double the ones bought the other year. With bunches of cards left not reclaimed regularly, the boom in sales may translate to free cash for dealers in the heart of their most vital quarter.

The surge in sales arrives as consumers are drifting away money from travel and the ordeals during the pandemic. Also, a gift card transits effortlessly via the mail during a holiday involving strict restrictions. Spiking in sales is a great projection for retailers who are still struggling to get back the lost sales when their doors were closed. 

(Ai ecommerce )

11. Gaming sales during covid increase with consoles rising by over 100 percent 

By March 2020, there had been a global rise in sales in the video game business amid the coronavirus pandemic. The digital game’s sales were slightly above 50 percent while the physical games were more than 80 percent. By September, there was an increase of 23 percent of video games sold in the States when compared with a similar time in 2019. 

Most of the boost has been in the specific games either purchased on discs or digitally. Though the sale of hardware like accessories and consoles have also noticed double-figure boosts since covid began. Shoppers are acquiring more consoles, and those who have them are paying for additional games to play.

Notably, the increase in sales is not only in America but also in other nations and not on consoles alone.

(Weforum; Statista)

12. Egg sales during covid spike by 17.3% as of November 2020

In the United States, the sales grew more than in 2019. The two decades’ average increase rate was above 3 percent. By the end of mid-March, the sales increased by 44 percent compared to one year ago.

There were scarcities in supply and a spike in the costs of several supermarkets. Consumers were involved in panic shopping and, they were buying basic items. Retailers were placing orders for up to six times their usual volumes.

There was exhaustion in the supply the producers were starting to create for the Easter holiday. Customers spent considerable premiums to obtain a lot. Wholesale egg rates have increased since the start of March.

(CNN; Statista)

13. Flower sales during covid have been full of losses

Are you aware flowers can brighten your home, comfort, and lift your mood? Coronavirus took hold early in 2020 and the entire world had to lock down. The florists locked their doors, while buyers prioritized essential foodstuff.

While the business is predicted to recover partly this year the revenue may stay below the pre-pandemic levels. Social distancing strategies have inhibited revenue gotten from industries, like funeral homes and the wedding Services industry. The U.S.  farmers who grow the stuff flowers are made of have watched their industry tumble. 

Grocery shops are creating more space for essentials and shoppers are slashing luxurious purchases. There has been a phenomenal disaster for 1.4 billion dollars in U.S. enterprises. It’s also suffering from cheap import competition. 

This is threatening the flower growers. A larger percentage of those who flocked in California get productive.

(Market Place)

14. Coffee sales since covid started: Close to a quarter of the U.S. coffee shops demand value has been cleared out

Business operators are resilient even with the trading forces already seen. It is estimated that America’s branded shop section is rated at 36 billion dollars. This is a reduction over the last year.

Last year, studies showed many people were taking as much coffee during covid more frequently than before.  They did this at their residence instead of restaurants and coffee shops. Online purchases bounced by as coffee consumers reduced on trips to the supermarket.

Consumer patterns between late August and early September were the same as those in the January survey, with many taking coffee daily.

(World Coffee Portal)

15. Beer sales up during covid; Americans turned to take more liquor 

After covid disrupted people’s lives for close to three months, it was apparent many were dealing with the virus by consuming alcohol. The sales have risen to approximately 27 percent. Spiked seltzer and domestic beers are the two leading champs. 

Also, consumers have been drifting from domestic liquors and opting for expensive imports. For instance, they are choosing low-calorie drinks like tequila or White Claw since they are more appropriate with corona. The bigger pack sizes and the affordability has caused the sales of domestic brands to rise higher. 

Natural Light, Miller Lite, and Busch Light sales have been quite impressive. The reasons for the booming of the budget beer are their familiarity and cost.


16. Alcohol sales rise during covid; the U.S. may take over China in the e-commerce market after growth of above 80 percent 

When the coronavirus started spreading in the U.S. earlier in 2020, the whole e-commerce penetration saw a ten-year growth. This was within three months and there was a valuable improvement. After witnessing a value growth between 2019 and 2020, the USA is stabilized to surpass China and become the vastest market in the globe. 

This may be by the end of this year. And from 2019 to 2024, America’s entire alcohol e-commerce price is estimated to grow more. Moving from half that of China to almost double, growth is from a downward base. E-commerce depicted 1 percent of off-business retail alcohol quantity in America in 2019.


17. Cigarette sales during covid 19 are increasing due to stress

Smoking has returned since covid anxiety is taking its toll.  Cigarette sales bounced back in 2020. There was a rise of o.4% while people lit up often and those who love vaping turned to tobacco regardless of their health issues.

Those who were bored and were not able to dine out or travel regularly had extra bucks to expend on smoke sticks. The number of those who were attempting to quit smoking fell by 27 percent in 2020. Reports indicate, fewer people contacted the toll-free helplines for smoking cessation advice compared to 2019.

(USA Today)

Final Thoughts

COVID-19 has been a substantial economic issue to many small businesses in the United States. It can endanger many more, especially those with less stability. Governments and Business leaders backing these enterprises can help them continue operating.

They can put them on a more resilient and bearable  path and keep on anchoring communities by aiding local economies. A more endless mass closure of small businesses likely to have surprising consequences. This is on income inequality, employee job losses, and thus contribute to a lengthy recession.

Frequently Asked Questions

How many small businesses closed due to covid?

The temporary and permanent closures have been noted to rise across the U.S.  This is regardless of the increasing covid cases coupled with the changing restrictions in many states. More than fifty percent of the ones closed are not reopening.

According to Yelp, In 2020 by the end of August,  163,735 American businesses closed since the start of the pandemic. This is an increase of 23 percent since the 10th of  July. Enterprises across the country underwent six months of uncertainty.

Out of 10 small businesses in the U.S.  3 of them confess they may not survive 2021 If they don’t get more government assistance. This is according to recent news by CBS. However, there are those confirming their resilience as they adapt through various circumstances. 

For instance, the lockdowns, different waves of virus spread, resumptions, and new ways of operating among others. Even with a high number of closures, businesses are shifting to new models as they keep their clients and employees safe.

What is the impact of COVID-19 on small businesses?

The extensive closure of businesses and stores is unusual across the world with the U.S. not being spared. Lots of businesses have shut down and many may be permanent due to the proprietor’s inability to reimburse the expenses and endure the shutdown. The effect may be overwhelming worldwide.

The number of functioning enterprise owners dropped from 15.0 to 11.7 million between February and April 2020.  This is according to the online library and was because of coronavirus’s economic and health demand changes and mandates.  The cumulative hours worked by every business owner plummeted. 

Though the incorporated corporations are much stable and progress-acquainted, they also suffered a drop of 20 percent. African Americans faced the greatest losses. The female gender, immigrants, and Latinx businesses also faced losses.

Which Are Some of The Companies Affected by Covid-19?

Covid is having a disastrous reaction to America’s economy. As the country strives to curb the spread of the virus and prevent the outbreak, life is grinding to a stop. And with it vastly of the economy. 

Though every industry has been impacted by the pandemic, some suffer more compared to others. The retail industry has been overwhelmed by the outbreak, and several stores have had to lock their entrances. Multiple Chinese manufacturers in locked regions have wrapped up operations since late January. 

This has had a major influence on the capacity of some American tech firms to go on with generating their commodities regularly. Production of smartwatches, smartphones, and video game consoles is all anticipated to decline by more than 10 percent. Apple may relinquish more than 60 billion dollars due to the scarcity of an iPhone. 

The producer of the Graphics card,  Nvidia reduced its predicted earnings for the first quarter of 2020. It was asserting the pandemic is interfering with its supply. Many tech companies have their headquarters in and around Seattle, WA. 

The area is among those hit harder by the coronavirus. Google, Samsung, and Apple closed their corporate factories and offices in China.


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